Buchveröffentlichung / Book available

 

Today, my dissertation:

“Interaktive Großbildschirme im öffentliche Raum: 
Nutzungsmotive und Gestaltungsregeln”

was published here. 

To get an overview on the content you can download the index of contents at GABLERS official website.  

As mentioned earlier it is in German only but I invited to publish english papers at Pervasive 09 (Workshop Pervasive Advertising) and EuroITV 200 (Workshop ”Designing and understanding enjoyable media experiences“).

Public Displays: Research Limitations

More and more academic research projects are starting to explore the usage of interactive displays in public space but until today there are three central limitations in this area of investigation:

Limitation 1: There are merely empirical investigations

The vast majority of research projects with interactive displays in public space is based on explorative investigation only. Most projects analyze the spread large-scale displays in public space from a very generic perspective, raise general non-systematic questions and offer only hypothetic answers. The entry of interactive applications into public space is part of a greater tendency: computer usage has seeped into public life and is no longer restricted to mere task fulfillment at the workplace. While task oriented theories simply regard the “how” of an activity but not the “why”, they leave questions concerning underlying motivations unanswered. Presently there exists a significant need for furthering the understanding of motivations behind user activities. Only very little is known about the process of interaction and particularly, about how interactive displays activate engagement of passers-by and encourage intensive user-interaction.

Limitation 2: Real-world studies are needed to fully understand public interaction processes.

Pervasive Advertising: Why Do We Want to Interact With Electronic Billboards in Public Space?

At the Pervasive Advertising Workshop at Pervasive 2009 I will try to give an answer to the question: Why Do We Want to Interact With Electronic Billboards in Public Space?. 

In our paper, Miriam Meckel and I examine the motivations behind the use of interactive large format displays in public space. On the basis of the empirical investigation documented in this blog we present an analysis of user-motivations in which motivational factors are determined from which design elements for interactive large format displays in public space can be derived. 

Fig. 1: Usage patterns of passers-by interacting with the prototype