Pervasive Advertising: Why Do We Want to Interact With Electronic Billboards in Public Space?

At the Pervasive Advertising Workshop at Pervasive 2009 I will try to give an answer to the question: Why Do We Want to Interact With Electronic Billboards in Public Space?. 

In our paper, Miriam Meckel and I examine the motivations behind the use of interactive large format displays in public space. On the basis of the empirical investigation documented in this blog we present an analysis of user-motivations in which motivational factors are determined from which design elements for interactive large format displays in public space can be derived. 

daniel-michelis_direct-interaction2

Fig. 1: Usage patterns of passers-by interacting with the prototype

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