Calm Advertising?

See below Miriam Meckel’s and my presentation from the Pervasive Advertising Workshop at PERVASIVE 09:

The workshop topic inspired us to develop a concept of “Calm Advertising” that refers to the vision of “Calm Computing” and focuses on a new way of public advertising that doesn`t aim to shout out lout messages to get peoples attention but enable passers-by to freely engage in the communication with advertising companies.

I am working on a position paper that I will post here. D.M.

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