Archive for June, 2010

Call for Chapters: Pervasive Advertising

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CALL FOR CHAPTERS

Book on Pervasive Advertising

To appear in Springer HCI Series

Chapter Proposal Submission Deadline: July 31, 2010

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We invite you to submit chapters for the upcoming book on Pervasive Advertising. The book aims at providing an overview of the state-of-the-art in the field for researchers in HCI, Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as well as management and practitioners in advertising industries.

We invite chapters on technological, strategic and ethnographic issues of Pervasive Advertising. Continue reading ‘Call for Chapters: Pervasive Advertising’

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