Call for Chapters: Pervasive Advertising

========================================================

CALL FOR CHAPTERS

Book on Pervasive Advertising

To appear in Springer HCI Series

Chapter Proposal Submission Deadline: July 31, 2010

========================================================

We invite you to submit chapters for the upcoming book on Pervasive Advertising. The book aims at providing an overview of the state-of-the-art in the field for researchers in HCI, Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as well as management and practitioners in advertising industries.

We invite chapters on technological, strategic and ethnographic issues of Pervasive Advertising. Possible topics include:

-New technology in mobile and digital signage advertising
-Audience Measurement
-Context Management and Personalization for Pervasive Advertising
-HCI, Interfaces and Interaction Paradigms for Pervasive Advertising
-Ethnographic or Sociological Observations
-New Business Models for Pervasive Advertising
-Privacy and Spam
-New Advertising Paradigms.

We believe that our research community has a responsibility to contribute towards the improved understanding of the implications of the synergy of Pervasive Computing and Advertising and whenever possible to play a leading role in shaping it in a positive and meaningful way.

CHAPTER SUBMISSION

We ask you to submit chapter proposals up to 8 pages, including an abstract that explains the contribution of the chapter and detailed outlines that summarize the contents of each section. Please make a choice whether your chapter is technological, strategic or ethnographical. All submissions will be peer-reviewed. More information can be found at

http://pervasiveadvertising.org/

All chapter proposals must be submitted in PDF in Springer LNCS format.

TIMELINE

* July 31, 2010: Deadline for Submission of Chapter Proposals

* August 30, 2010: Notification of Proposal Acceptance

* October 30, 2010: Deadline for Submission of Full Chapters

* November 15, 2010: Notification of Chapter Acceptance

* December 20, 2010: Deadline for Submission of Camera Ready Chapters

EDITORS

Jörg Müller, Deutsche Telekom Laboratories

Florian Alt, University of Duisburg-Essen

Daniel Michelis, Anhalt University of Applied Science

Advertisements

0 Responses to “Call for Chapters: Pervasive Advertising”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter email and receive new posts.

Join 7 other followers

Twitter-News

Pictures & Figures

June 2010
M T W T F S S
« Apr   Oct »
 123456
78910111213
14151617181920
21222324252627
282930  

Categories

Blog Stats

  • 40,752 hits

%d bloggers like this: