CFP: 4th Workshop on Pervasive Advertising

Final Call for Papers

4th Workshop on Pervasive Advertising

(in conjunction with Pervasive 2011, June 12 2011, San Francisco, US)

Submission Deadline:  February 11, 2011 (extended)


The overall topic of the workshop is the application of Pervasive Computing
technologies for advertising purposes. This topic is of particular interest
at this time because advertising is considered by multiple researchers as
one main business models for pervasive computing and has recently been
called the “Killer application for the 21st century”. The market is rapidly
growing, and major companies (Apple iAd, JCDecaux, Wall, ClearChannel,
Google etc.) aråe invested in pervasive advertising projects. The main
hinderance today is that advertisers lack the technological skills, and
pervasive computing researchers and practitioners lack the advertising
knowledge and experience. Furthermore, these groups rarely talk to each

We believe that currently we stand at a crossroads between well-done
pervasive advertising, where entrepreneurs and customers interests are
equally valued (where many people can be both at the same time), and
high-quality advertising is calm, but provides great experiences and fun,
while respecting privacy, and badly-done pervasive advertisings, where
entrepreneurs and customers fight each other, and low-quality pervasive
advertising spies on customers and annoys them.

Based on the success of previous workshops we envision to continue and
further establish the workshop series as a prime venue bringing together
people from academia and practice, hence driving forward research in the
field of Pervasive Advertising. We believe that our research community has a
responsibility to contribute towards a joint understanding of how pervasive
advertising of the future will look like. To this end, this workshop looks
at the future of advertising from the perspective of pervasive computing. It
aims to provide a foundational structure for the field and will attempt to
sketch a roadmap for further research and deployment challenges in this

As the field is maturing and the main questions have been defined, we will
provide space for group work focusing on the current issues in the field of
pervasive advertising. We hence invite papers that address any relevant
issues, especially Calm vs. Engaging Advertising, Lessons from Deployments,
Audience Measurement and Personalization. Similar to the previous workshops,
accepted papers will be published in the online proceedings of this
workshop. We plan to produce a journal special issue based on this workshop.


We ask potential attendees to submit up to 10-page position papers
describing how their research relates to the particular focus on the
workshop. Position papers should also include description of ongoing
research, results obtained, experience gathered, new ideas, future projects
or questions on topics related to pervasive advertising and shopping. Each
participant is also asked to provide a short paragraph (up to 200 words) on
their vision of advertising and shopping in 25 years from now. All
submissions will be peer-reviewed.

More information can be found at

All submissions must be submitted via email to Florian Alt:

Papers should be no longer than 10 pages. All papers must be submitted in
PDF in Springer LNCS format. At least one author for each accepted paper is
expected to attend the workshop.

Selected papers from the workshop may be considered for expansion and
inclusion in a special issue of Personal and Ubiquitous Computing.


* February 11, 2011: Deadline for electronic submission
* March 18, 2011: Author Notification
* April 15, 2011: Submission of camera-ready
* June 12, 2011: Workshop at San Francisco, US


Jörg Müller, Deutsche Telekom Labs, TU Berlin,
Florian Alt, University of Duisburg-Essen,
Daniel Michelis, Anhalt University of Applied Science,


Albrecht Schmidt, University of Duisburg-Essen
Giulio Jacucci, Helsinki Institute of Information Technology
Marc Langheinrich, Universita della Svizzera italiana, Lugano
Keith Cheverst, Lancaster University
Michael May, Fraunhofer IAIS
Rui Jose, University of Minho
Martin Strohbach, NEC Research
Paul Holleis, NTT DoCoMo EuroLabs
Florian Michahelles, ETH Zürich
Felix Graf von Reischach, SAP Research
Alireza Sahami Shirazi, University of Duisburg-Essen
Christine Bauer, Vienna University of Economics and Business
Susa Pop, Public Art Lab
Sastry Duri, IBM Research
Justin Weisz, IBM Research


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