5th Workshop on Pervasive Advertising

Call for Papers
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FIRST CALL FOR PAPERS

5th INTERNATIONAL WORKSHOP ON PERVASIVE ADVERTISING (PerAd5)
In conjunction with Pervasive 2012, 19 June 2012, Newcastle, UK

Submission Deadline: March 9, 2012
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At the focus of this workshop we are interested in novel applications of pervasive computing technologies for advertising purposes. Pervasive Advertising is finally gaining importance at a rapidly accelerating pace also outside of research labs, and policy makers, industrial players, and citizen have difficulty in keeping up. The success of this workshop series in exploring and structuring the field has recently been demonstrated by the book on Pervasive Advertising that has been co-authored by leading researchers of the community. The exponential developments identified in the book keep pushing the field forward, and we believe it is crucial to continue the workshop series as a venue for recent developments.

Read more at the Pervasive Advertising Website:

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