Archive for the 'Books' Category

Call for Chapters: Pervasive Advertising

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CALL FOR CHAPTERS

Book on Pervasive Advertising

To appear in Springer HCI Series

Chapter Proposal Submission Deadline: July 31, 2010

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We invite you to submit chapters for the upcoming book on Pervasive Advertising. The book aims at providing an overview of the state-of-the-art in the field for researchers in HCI, Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as well as management and practitioners in advertising industries.

We invite chapters on technological, strategic and ethnographic issues of Pervasive Advertising. Continue reading ‘Call for Chapters: Pervasive Advertising’

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Book Preview at Google Books

I just came across my book “Interactive Displays in Public Space – A theoretical analysis of intrinsically motivating design elements” at Google Books (only in German language).

English Abstract:

“Interactive large format displays have presently found their way into many places in public space. After a long phase of experimenting with prototypes only recently have technically mature applications been observed that are used in an increasing number of potential areas. This dissertation examines the motivations behind the use of these applications.

Serving as the point of departure are four large format displays of the installation Magical Mirrors, developed as prototypes by the author of this work, and which allowed the first experiences with the use of interactive large format displays in public space to be collected even before the beginning of the investigation. These initial experiences were taken into consideration in developing the research questions and design.
At the center of the work is an analysis of theoretical motivations in which five motivational factors are determined according to previous research work and in consideration of the demands specific to interactive large format displays. In the analysis of these factors a set of tools of fundamental motivations are identified from which design elements for interactive large format displays in public space can be derived. The results of the analysis are subjected to an empirical examination. In 15 partial experiments the observed user behavior of a total of 4640 passersby is analyzed.
On the basis of this empirical investigation this dissertation presents – as one of the first scholarly works in this area – a contribution to the understanding of the fundamental motivations behind the use of interactive large format displays in public space.”

Buchveröffentlichung / Book available

 

Today, my dissertation:

“Interaktive Großbildschirme im öffentliche Raum: 
Nutzungsmotive und Gestaltungsregeln”

was published here

To get an overview on the content you can download the index of contents at GABLERS official website.  

As mentioned earlier it is in German only but I invited to publish english papers at Pervasive 09 (Workshop Pervasive Advertising) and EuroITV 200 (Workshop “Designing and understanding enjoyable media experiences“).

Vorankündigung / Coming Soon

My dissertation will be published shortly. The title will be “Interaktive Großbildschirme im öffentlichen Raum” (english: “Interactive Displays in Public Space”) Finally!

Unfortunately it will be available in German, only. But – papers in English are on the way (e.g. we will submit some results to the 1st Workshop on Pervasive Advertising at Pervasive 2009).

You can stay updated at Gabler’s official website but of course, I will also announce the publication date here ;)


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