Archive for the 'Motivation' Category

Calm Advertising?

See below Miriam Meckel’s and my presentation from the Pervasive Advertising Workshop at PERVASIVE 09:

The workshop topic inspired us to develop a concept of “Calm Advertising” that refers to the vision of “Calm Computing” and focuses on a new way of public advertising that doesn`t aim to shout out lout messages to get peoples attention but enable passers-by to freely engage in the communication with advertising companies.

I am working on a position paper that I will post here. D.M.


Proceedings Pervasive 2009 Workshop

The Proceedings of the Pervasive Advertising Workshop at Pervasive 2009 are now online.

Buchveröffentlichung / Book available


Today, my dissertation:

“Interaktive Großbildschirme im öffentliche Raum: 
Nutzungsmotive und Gestaltungsregeln”

was published here

To get an overview on the content you can download the index of contents at GABLERS official website.  

As mentioned earlier it is in German only but I invited to publish english papers at Pervasive 09 (Workshop Pervasive Advertising) and EuroITV 200 (Workshop “Designing and understanding enjoyable media experiences“).

Pervasive Advertising: Why Do We Want to Interact With Electronic Billboards in Public Space?

At the Pervasive Advertising Workshop at Pervasive 2009 I will try to give an answer to the question: Why Do We Want to Interact With Electronic Billboards in Public Space?. 

In our paper, Miriam Meckel and I examine the motivations behind the use of interactive large format displays in public space. On the basis of the empirical investigation documented in this blog we present an analysis of user-motivations in which motivational factors are determined from which design elements for interactive large format displays in public space can be derived. 


Fig. 1: Usage patterns of passers-by interacting with the prototype

Building Blocks For Motivating Human-Computer-Interaction

Interactive large format displays have presently found their way into many places in public space. After a long phase of experimenting with prototypes only recently have technically mature applications been observed that are used in an increasing number of potential areas.

The entry of interactive applications into public space appears to be part of a greater tendency: computer usage in many areas of public and private daily life has remained constant and has been for a long time now no longer restricted to mere task fulfillment at the workplace. Task oriented theories simply include statements regarding the “how” of an activity but not the “why”, and leave therefore questions concerning underlying motivations unanswered. [cp. a.o. Ferscha, A. et al. (2007), Fleisch, E., Mattern, F. (2005), Weiser, M. (1991)]

In spite of its increasing significance in human-computer interaction, motivation has been up until now only an isolated object for investigation. Based on prior research projects, Adams and Russel have identified nine central factors that influence interaction with computers. Just like their comparing of individual factors and their prior research becomes clear with the help of prototypal applications, there currently exists a significant need for advancement in investigating the areas of emotion and motivation. [ cp. Adams, R., Russel, C. (2007)]

Against this background the following article presents the intrinsically motivating factors that were identified in the context of a motivation theory analysis and that served as the orientation point for my empirical investigation of interaction in public space.

Continue reading ‘Building Blocks For Motivating Human-Computer-Interaction’

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